Post by account_disabled on Mar 10, 2024 23:52:38 GMT -5
Prospects Stage Six Social Stage Seven Retargeting Free downloadable campaign planner __________ How do I know if my content campaign is going to work This question is the one I get asked more than any other at present and for good reason creating hit content consistently is one of the biggest challenges in marketing. Im certainly not going to pretend that every piece of content Ive ever been involved in has been a hit. In fact the opposite is probably closer to the truth but failure teaches you much more and allows you to iterate faster. The result of that heartache and frustration is a process I want to share with you today one thats designed to maximize the possibility of success with content campaigns.
It is also important to point out here that Im not talking about content Europe Cell Phone Number List strategy or the wider picture but specifically those bigger campaigns that should punctuate your wider marketing plan. The difference between good and bad ideas So why did we fail so many times Why were truly exceptional campaign ideas not hitting the mark The answer to these questions lay both in our ability to answer a handful of very simple questions and understanding how to align the various marketing disciplines required to ensure you deliver. made the difference between us delivering content that while good on the face of it didnt deliver the objective and the pieces that absolutely flew.
Put another way the process that makes the difference between a campaign asset like the one below which smashed every one of its key objectives and one of the many that seemed like a good idea but just failed to fly. Im sharing this example not because it was our bestperforming piece but simply because it was the first time we saw the benefits of getting the process right from the start. The objective for the piece was a sampling exercise to get a challenger brands condoms into hands of targeted men with a relatively small budget.
It is also important to point out here that Im not talking about content Europe Cell Phone Number List strategy or the wider picture but specifically those bigger campaigns that should punctuate your wider marketing plan. The difference between good and bad ideas So why did we fail so many times Why were truly exceptional campaign ideas not hitting the mark The answer to these questions lay both in our ability to answer a handful of very simple questions and understanding how to align the various marketing disciplines required to ensure you deliver. made the difference between us delivering content that while good on the face of it didnt deliver the objective and the pieces that absolutely flew.
Put another way the process that makes the difference between a campaign asset like the one below which smashed every one of its key objectives and one of the many that seemed like a good idea but just failed to fly. Im sharing this example not because it was our bestperforming piece but simply because it was the first time we saw the benefits of getting the process right from the start. The objective for the piece was a sampling exercise to get a challenger brands condoms into hands of targeted men with a relatively small budget.