Post by account_disabled on Mar 13, 2024 4:22:59 GMT -5
Therefore in this blog post we will explain how to measure the successThe of an influencer marketing campaign. How you track your success ultimately depends on the campaign goals. Increasing brand awareness with your influencer campaign If your campaign goal is to increase brand awareness some key KPIs you should be measuring include Pageviews Impressions Social media followers Social media mentions Pageviews are important as you need to know if the page views have increased and if the traffic to your site is coming from the influencers content. Pageviews and where the traffic is coming from can be easily tracked through Google Analytics. Impressions show how many times someone has viewed the content and can be requested from the influencer themselves.
It can be found in their profile analytics. Furthermore an increase in social media followers for your business accounts is a clear sign more people are hearing about your brand. These can be tracked through your own social media profiles. Lastly an increase in social media mentions ASB Directory whilst you are running an influencer marketing campaign can indicate your brand awareness is increasing. listening you can understand what people are saying about your brand and how brand awareness is increasing. If your aim is to increase engagement If the aim of your campaign is to increase social media engagement key KPIs include Engagement rate Shares Likes Comments All engagement KPIs can be measured through social media analytics. However you will not have access to the influencers analytics the full time.
But you can request a report to show whether the campaign is going successfully. However your own engagement should see an increase as the influencer drives traffic to your channels by tagging you and showcasing your products or services. You can also repost the influencers content or conduct an influencer takeover to drive more traffic to your own social channels. Increase conversions with influencer marketing Ideally most businesses hope influencer marketing will increase their sales. Conversion KPIs to measure include Conversion rate Number of sales Both of these KPIs can be tracked through Google Analytics. A surge in sales.
It can be found in their profile analytics. Furthermore an increase in social media followers for your business accounts is a clear sign more people are hearing about your brand. These can be tracked through your own social media profiles. Lastly an increase in social media mentions ASB Directory whilst you are running an influencer marketing campaign can indicate your brand awareness is increasing. listening you can understand what people are saying about your brand and how brand awareness is increasing. If your aim is to increase engagement If the aim of your campaign is to increase social media engagement key KPIs include Engagement rate Shares Likes Comments All engagement KPIs can be measured through social media analytics. However you will not have access to the influencers analytics the full time.
But you can request a report to show whether the campaign is going successfully. However your own engagement should see an increase as the influencer drives traffic to your channels by tagging you and showcasing your products or services. You can also repost the influencers content or conduct an influencer takeover to drive more traffic to your own social channels. Increase conversions with influencer marketing Ideally most businesses hope influencer marketing will increase their sales. Conversion KPIs to measure include Conversion rate Number of sales Both of these KPIs can be tracked through Google Analytics. A surge in sales.